THE BEST ROOMMATE
DELIVERABLES: Print — Digital — Partnership
Young adults are at an age where they are ready to live without roommates but they don’t necessarily want to live alone.
Get them to realize that the best roommate isn't necessarily a person.
We wanted to go the classic route of when you're looking for a roommate or a new place to get the word out about adoptable pets.
Petfinder wants to take the other classic route of finding a roommate or a place to stay: Craigslist.
When people start living on their own, they also have to furnish it. By pairing with Ikea, people get to envision their new place with their new roommate. We'd start with placing dogs + cats in the Ikea websites spaces and catalogs.
OUTDOOR IKEA DOG PARK
Ikea would host a Petfinder dog park outside the store front, filled with dogs waiting to be adopted where people can come in and interact with them.
Truly getting to experience their future roommates in their future homes… We’d place cat’s and dogs in closed off Ikea showrooms.
STICKERS + ADOPTION CENTER
Posters featuring adoptable pets would be placed with furniture that also interact and relate to the furniture. If people are interested in the animal up for adoption, they can take the code to the adoption area where the pet will be.