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THE BEST ROOMMATE

 

CLIENT:  Petfinder
DELIVERABLES: Print — Digital — Partnership

 

Young adults are at an age where they are ready to live without roommates but they don’t necessarily want to live alone.

Get them to realize hat the best roommate isn't necessarily a person. 

 

print

We wanted to go the classic route of when you're looking for a roommate or a new place to get the word out about adoptable pets.

 

digital

Petfinder wants to take the other classic route of finding a roommate or a place to stay: Craigslist.

 

PARTNERSHIP

When people start  living on their own, they also have to furnish it. By pairing with Ikea, people get to envision their new place with their new roommate. We'd start with placing dogs + cats  in the Ikea websites spaces and catalogs. 

 

OUTDOOR IKEA DOG PARK

Ikea would host a Petfinder dog park outside the store front, filled with dogs waiting to be adopted where people can come in and interact with them.

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'show dogs'

Truly getting to experience their future roommates in their future homes… We’d place cat’s and dogs in closed off Ikea showrooms.

 

STICKERS +  ADOPTION CENTER 

Posters featuring adoptable pets would be placed with furniture that also interact and relate to the furniture. If people are interested in the animal up for adoption, they can take the code to the adoption area where the pet will be.