Rose & reuben’s bodega

HÄAGEN-DAZS
Made at Cartwright

Häagen-Dazs was a brand that was born in the city, when the Polish immigrant founders Rose and Reuben Mattus opened the first shop in the Bronx. And 62 years later, the new City Sweets collection is taking the brand back to its roots – and right to the neighborhood Rose and Reuben called home, Brooklyn. Inspired by street cart food, and other iconic flavors of the city, the collection is a twist on city classics. We transformed a space to become a NY inspired bodega with a city sweets twist.