AS WHITE AS IT GETS

 

CLIENT: Wonderbread
DELIVERABLES: Stunt — Social — Ambient/Interactive

 

Wonderbread is the whitest bread out there. 

 
 
 

We'd kick off the campaign with a simple dance cam targeting people dancing at events.  

INTERACTIVE STUNT

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Use social media to really own our voice and become memorable for more than just bread.

SOCIAL

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 A snapchat filter to encourage people to capture things that they think is  #AsWhiteAsItGets .

A snapchat filter to encourage people to capture things that they think is #AsWhiteAsItGets.

 

Give people more opportunities to tell us they're experience, stories, and examples of #AsWhiteAsItGets while filling up spaces for Wonderbread.

INTERACTIVE AMBIENT 

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