AS WHITE AS IT GETS
DELIVERABLES: Stunt — Social — Ambient/Interactive
Wonderbread is the whitest bread out there.
We'd kick off the campaign with a simple dance cam targeting people dancing at events.
Use social media to really own our voice and become memorable for more than just bread.
Give people more opportunities to tell us they're experience, stories, and examples of #AsWhiteAsItGets while filling up spaces for Wonderbread.